I have to admit, electronics and hardware don’t excite me but I’d be lying if I told you that I wasn’t just a little giddy when United Parcel delivered a package from Polaroid today.
Polaroid decided to abandon film cameras and instant film in 2007 in favor of an all-digital line-up of products. With Holga, Lomography and The Impossible Project keeping film alive for the new generation of college-aged kids (and professionals too), I can’t help but think that Polaroid felt left out! (I’m sure their re-evaluation of film and its market share had some to do with their re-entry as well.)
Well, earlier this month Polaroid Corporation, with the approval of their spokesperson Lady Ga-Ga, released the pic-300 camera. It takes 10 pictures per roll on business card-sized paper (the film is similar to the old 600 and SX-70 type film.)
Here are some additional shots with my first roll of Polaroid 300 film:
All Images © 2010 Michael Raso