Breaking News by Mat Marrash
Well folks, it's finally here! After nearly 3 years of build-up, Bob Crowley and the rest of his team over at New55 have finally launched their Kickstarter campaign. In case you're wondering what this film is, it's a totally new formulation of the classic Polaroid Type 55 film. Type 55 was a spectacular single sheet instant film in 4x5" size that produced a B&W positive, and with a little washing produced a spectacular negative.
Long story short, if you're a film shooter, now is the time to show your support for the community and kick-in on this project. Yes, their target amount is high, but rightfully so. When I see a number like these guys have presented, it means to me that they've taken their time to analyze the market and asses their needs. Many Kickstarters under-ask and end up floundering after their funding period. This $400,000 may seem like a lot, but for even a small to medium size business it's a pittance to get this kind of product off the ground.
As someone that doesn't even shoot 4x5, I'm pitching in for this project because it's something I'd like to see happen for all of my fellow large format shooters. While large format emulsions dwindle year after year, it's a breath of fresh air to see a start-up focused on providing a solid product to the community.
Will you be backing New55?
Mat Marrash is the co-host of The Film Photography Project
Mat's blog - http://matmarrash.com/